Big data analytics implementations are up, but satisfaction with those implementations is down, according to a recent survey. Why are companies frustrated with their attempts to harness the power of large sets of supply chain data? We are at the beginning of a supply chain technological revolution. Everything—from pallets and trucks to a bag of Romaine lettuce—has the potential to collect, store, and transmit information. If only companies could take this data and feed it into analytics and artificial intelligence systems, they could make better, faster decisions than ever before, driving down waste and increasing value. That, at least, is the vision of what big data analytics could achieve.

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But now, reality is beginning to set in. As more companies try to wrap their arms around their 'big data' and implement more complex analytic tools, they are beginning to realize that achieving this vision is hard work. It takes significant investment in information technology (IT) systems as well as change and process management. Companies are also finding that the key data that they need is often missing or inaccurate.

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The promise of big data analytics is coming, but perhaps not as easily as initially thought. That was the main message conveyed by the results of the 'Second Annual Big Data Analytics Study' conducted by the analytics company Competitive Insights LLC; the consultancy lharrington group; CSCMP's Supply Chain Quarterly; and two prominent supply chain management schools, Arizona State University and Colorado State University. [Figure 6] Impediments to a big data analytics implementation This annual study is designed to provide companies with a benchmark that they can use to understand the current state of supply chain data analytics and learn what analytical strategies organizations are adopting to harness the power of big data. The intent is to show the levels of progress that companies are making in addition to the obstacles impeding that progress.

A survey was conducted in both 2017 and 2018 with readers of Supply Chain Quarterly, subscribers to a newsletter produced by Competitive Insights, and a contact list generated by Arizona State and Colorado State University researchers. A total of 125 usable responses were compiled for the 2018 survey, comparable to 2017's total of 133 usable responses. Here are the findings and some suggested best practices that could help companies overcome their initial frustration and gain positive momentum with their big data analytics implementations. More implementations, less satisfaction A comparison of 2018's and 2017's results tell an interesting story. In both 2017 and 2018, we asked people: 'How would you characterize your supply chain organization's maturity in regard to its use of big data analytics?' (See Figure 1.) In general, the survey results show that more companies have begun implementing big data analytics initiatives.

There was a 14-percent increase in the number of big data implementations between 2017 and 2018, and far fewer people reported that they had not adopted supply chain analytics at all (only 10 percent in 2018 as opposed to 23 percent in 2017). And yet, Figure 1 also shows that there were fewer people reporting that their implementations were 'transformational' or 'advanced.' Instead, the majority of respondents were in the 'early' or 'developing' stages of adoption, indicating that most companies are either still conducting proof-of-concept testing or have only rolled out initial implementations. Why was there a drop off in the number of 'transformational' and 'advanced' responses in 2018 from 2017? We do not believe that firms are necessarily less successful with their big data analytics implementations this year as opposed to 2017. Instead, responding firms' definition of 'transformational' may have evolved since last year. As more companies implement big data analytics in earnest, they are developing a better understanding of what it entails and how much farther they have to go.

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